Genesis G8o Sport - what we want

Branded Content Video Series

Production details

Role - Director of Photography 
Director - Justin Meredith
Client - Genesis Motor Company 
Agency: Innocean USA
Production Company - StudioTEN

Deliverables- 4 spots
Shoot Days - 2 days (1 Running Footage, 1 Studio)

Project overview

 Shot in stylish black and white, we captured portraiture interviews from subjects sourced from fans and followers on MotorTrend social media channels as they answered our question. We blended these interviews together with nighttime running footage of the G80 S in Downtown Los Angeles, showcasing the vehicle’s finely crafted lines, elegant angles, and other beauty features. Together, we crafted a narrative that aligned with the campaign’s overall messaging.

In addition to the longform piece we also created 2x 30-second and 2x 15-second versions, all of which we distributed across our digital and social network.