Genesis G9o - Launch

Branded Content Video Series

Production details

Role - Branded Content Director
Epic Drives Director - Levi Rugg
Client - Genesis Motor Company
Agency: Innocean USA
Production Company - StudioTEN

Deliverables- 4 spots, 1 Long Form "Epic Drives" Episode
Shoot Days - 8 days

Project overview

Genesis, the new luxury brand of Hyundai, requested that StudioTEN help launch their flagship vehicle – the G90 – using their wide range of media platforms and automotive enthusiast audience.

In partnership with Director Levi Rugg and the Motor Trend Original "Epic Drives we took the G90 to the Pacific Northwest as Justin Bell, a well-known automotive authority, traveled on an Epic Drive from Portland, Oregon to the San Juan Islands in Washington. The Branded Content team joined the road trip and captured additional footage to create pieces outside of editorial content that incorporated brand centric messaging.

The Branded Content was promoted on social media sites including Facebook, Twitter, and Instagram in order to create awareness and drive audiences to the long-form content, which garnered over 900,000 views on Motor Trend’s YouTube channel.