NOS ENERGY

Addicted to Adrenaline Campaign

Production details

Role - Creative Director + Director of Photography

Client - NOS Energy

Agency - The Many

Production Company - MotorTrend Studios

Deliverables- 12 spots

Shoot Days - 4 days

Project overview

NOS energy drinks came to MotorTrend Studio with a singular ask: we want automotive branded content centered around a series of insane stunts. We racked our brains to come up with something that would instantly energize our audience and landed on a set of four crazy automotive moments. We then utilized our connections in the automotive and motorsports world to get some of our friends to hop behind the wheel.

Our four main spots were:

An all-out drift up twisting coastal roads with Chris Forsberg
An all-the-way burn out complete with blue smoke tires with Brian Lohnes
A 60-second drift underneath a freeway overpass with Ryan Tuerck
A 200 mph run in the Nevada desert with Jethro Bovingdon

In addition to these 4x 60-second pieces, we also created behind the scenes content and teasers for each stunt. This content played across the MotorTrend digital and social spaces, as well as on the social pages of each of our drivers.