Toyota Tacoma - Epic Adventures

Integrated Branded Content Campaign

Production details

Role - Director+Director of Photography ,

Co-Director - Gabe Sanchez

Client - Toyota Motors America

Agency - Saatchi & Saatchi LA

Production Company - StudioTEN

Deliverables- 3 Branded Videos

Shoot Days - 3 days

Project overview

Studio TEN Original Programming conceptualized the road trip through Utah's 5 national parks, driving through an array of terrains and meeting up with local enthusiasts in the new 3rd Gen Toyota Tacoma for an episode of Epic Drives. In conjunction with the Epic Drives episode, we captured some breathtaking Branded Content over a 3 day shoot in Moab, Utah. The project yielded 3x 90 second branded content spots that were shared across digital and social channels.