Toyota TUndra TRD Pro - Border 2 border

Integrated Branded Content Campaign

Production details

Role - Director

Co-Director - Gabe Sanchez

Client - Toyota Motors America

Agency - Saatchi & Saatchi LA

Production Company - StudioTEN

Deliverables- 4 Branded Videos

Shoot Days - 6 days

Project overview

For the Toyota Border 2 Border Challenge, we created (4) 60-second segments to compliment the Toyota sponsored Dirt Every Day episode on the Motor Trend Channel. Filming coincided with the original programming shoot, which featured a road trip starting from the Mexican border in Texas and ending at the Canadian border in the state of Washington. The branded content segments highlighted the spirit of the journey while showcasing the Toyota Tundra TRD Pro as it navigated various obstacles and challenges. The goal was to create an authentic piece that showcased the truck performing at its best, no matter the challenge.