VOlvo - 2020 SUV CAMPAIGN

Branded Video Series

Production details

Role - Creative Director | Director | Director of Photography 
Client - Volvo Motor America 
Agency: Mindshare & Grey
Production Company - MotorTrend Studios

Deliverables- 3 videos,
Shoot Days - 5 days

Project overview

We produced 3x 3-5 minute digital pieces, one for every SUV in the Volvo lineup: the XC40, XC60, and XC90. In each piece, we paired beautiful running footage we shot in Northern California with a MotorTrend automotive expert giving audiences the rundown on the vehicle, either while behind the wheel or in a modern studio setting. Throughout the production, our goal was to always maintain Volvo’s clean, elegant, and modern visual style, which we accomplished through continued collaboration with brand and product representatives.